What was MasterCard Thinking?

Every time I think MasterCard’s Priceless campaign has run its course, they seem to redeem themselves. But now I think they’re just grasping at ideas.

If the most important audience to credit cards is college students, why are they using the character from a half-baked Saturday Night Live skit that aired in the late 70s when their key audience was still in diapers.

I understand the potential in introducing old school comedy to a new generation, but the humor of Mr. Bill is far too bland for the sophisticated tastes of today’s 20-somethings.



Perhaps this user-generated idea (insert Parental Warning) would have been more relevant.