Obama Camp uses Creative and Internet Tools to Innovate

The screen shot says it all.

Obama’s Campaign has really done a great job of mixing the tools of internet marketing with powerful creative and some intelligence to maximize its opportunity.

Their use of CNN’s story layout, key word matching tools and user data turned prime real estate into an easy opportunity for the viewer to click and learn more, perhaps even to clear up anything the story might be reporting, such as "trust."

It's a quick jump from the story highlights—a favorite feature of the CNN website and they’re probably even using some of that data to put a more flattering photo of Obama next to what is likely not to be so for McCain.

While there is some luck involved in creating that perfect match, we can probably assume that Obama has several ad variations running on CNN, matching different keyword and user data points.

I takes a bit of that tenacity I speak about, but their campaign has plenty of it. They have benefited from what has been learned during an impressive and aggressive online campaign thus far.