New Work: Metrobank Video
While relatively new in the States, in-store point-of-purchase video has been in use for quite some time across all of Asia. There are 14 million people living in the 17-city area that makes up Metro-Manila alone. Of course with a population like that, traffic jams on the streets often make their way to the grocery store lines.
With an aggressive approach toward customization, Metrobank is now allowing consumers the opportunity to log online and create personalized credit cards with the photo of their choice.
The program will soon be given a boost via this video Rearden Killion produced that will appear on point-of-purchase screens across the Metro-Manila area and may also become our first television commercial.
Being pleased with the production, the Bank is considering using the video as a prime time commercial spot. Now that would just be grand!
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