Almost Made It: Qué gi

John Kerry almost became president, Eddie Murphy almost won an Academy Award and The Chicago Cubs… well. The world is full of “almost made its”, and we’re no exception.

Not wanting to see great ideas go to complete waste, we’ve decided to start this occasional blog topic for those RK works that didn’t quite make it, but are worth sharing anyway.

Qué gi was the brainchild of one of the greatest beauty product minds in history. His various product line inventions grace the shelves at top day spas and high-end department stores across the country and the world. Unfortunately, as much as I like to drop names, I cannot do so here—so you’ll have to trust me.

While not dead in the water, the originally well-funded Qué gi 5-in-one firming emulsion line suffered at the hands of a slowing economy and has been shelved for the time being, and not in the way it was meant to be. But thanks to the internet, we can share the idea with you anyway.

When it comes to successful package design, getting prime real estate in a crowded marketplace (eye level on the shelf) takes unique art or design that retailers think will draw interest and thus, increase sales. It also helps with how much the store will attempt to market the product through its sales people.

With that in mind, we came to the table with some highly visual designs that also played on the products natural elements and environmental friendliness.

Executives at the company finally decided on the grass and blue sky. Hopefully someday, you’ll see it while shopping at Neiman Marcus.