Communications Arts: 50 Years of Excellence

Communications Arts, probably the creative industry's preeminent bible, just released a retrospective for the past 50 years. They highlight some of the most memorable design, advertising and other creative efforts over the past five decades. These were a few that I found to be rather interesting.

1962: NBC publishes an advertisement announcing that more than two-thirds of their programming will now be in color.
1971: Nike commissions student artist Carol Davidson to design its iconic Swoosh logo. Her fee was $35.
1974: 7-Up unveils the "Uncola" campaign.
1979: Print ad for BMW 7 Series touts that a $30,000 car shouldn't require compromises.
1980: Helvetica typeface introduced.
1983: Wendy's "Where's the Beef" campaign hits airways.
1984: Bartles & Jaymes "...thank you for your support.." of their wine coolers.
1988: Joe Isuzu makes the car company a household brand. 21 years later and the company's market share in the US is non-existent.
1991: GM introduces the Saturn brand. It has yet to be profitable.
2001: Before YouTube and viral videos, BMW launching online film series "The Hire," of which I had something to do with in my agency days, by the way.
2002: Campaign launched to introduce MINI Cooper to the US, which I was also involved with.
2005: Geico introduces "So easy, a Caveman can do it."