Internet Marketing as Intimate Marketing...

The great thing about advertising on the internet is the ability to mine user data and real time statistics via a modest budget that wont break the bank. Talented marketers can tap the marketing tools of Facebook and Google to obtain two major campaign advantages.

The first is appealing to specific user interests by choosing audiences and search term development. The second is monitoring, in real time, how campaigns are doing and being nimble enough to adjust them accordingly.

It takes both good marketing and copywriting skills as well as the tenacity to devote some good analytical time to campaigns on a regular basis. This combined with the integration of website tracking tools, such as Google Analytics, provides the power to create robust and dynamic campaigns with budgets far more reasonable that traditional advertising.