Shameless Plug: DMNews
Approach: In September, Rearden Killion Communications and Merlin Law Group launched an online ad campaign targeting insurance policyholders who lost their homes during Hurricane Katrina and hadn't yet received an offer they thought was fair. The ads, which pointed out that the statute of limitations to file a lawsuit will soon run out, appeared on the Biloxi Sun-Herald Web site from September 18-October 16, 2007. A click connected viewers to the firm's educational Web site.
Results: The firm signed 23 new insurance policyholders who had been undecided about where to obtain legal help.
-Nathan Golia
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