Case Study: Heron House Assisted Living

We have been lucky to see our relationship with Heron House grow from one project into a long-term relationship. While the assisted living company recently sold four of its five Florida locations, we've managed a few accomplishments over the past two years worth talking about.

The company originally approached Rearden Killion to find an alternative to a brochure format that had grown stale and expensive to produce. We were able to revise and condense copy while adopting an elegant brochure/folder format that all locations share while only inserts featured specific location information and could easily be reprinted if prices change or updates are made. The new format lowered costs by over $2 per unit and is regarded as one of the best marketing pieces among the local industry.

With over $17 million in annual revenues, Heron House wanted to rein in the brand cohesion it has seen decline during a rapid expansion. A mystery-shopping program revealed proof of missed opportunity due to lack of procedure. A subsequent monitoring program was implemented at minimal cost that actually improved morale while eliminating any missed opportunity and improving overall customer relations.

A branding and grass roots campaign touted Heron House’s newest location and its tie to a community Church. The result was a 30% occupancy rate prior to opening—a near unheard of achievement among senior rental communities.




Buzz worthy community events have appealed to baby boomer family member decision makers while garnering the attention of the professional referral community. An example is our senior speed dating events that have been featured on Bay News 9, Fox 13 and as a Valentine’s Day cover story in the St. Petersburg Times.