Client News: Being Different Takes Work

In November, I told you about the first senior speed dating event for our client Heron House Indian Rocks. Obviously, we were charting new territory here so we knew it would be a challenge to get seniors to the table. I’m happy to say with some significant grass roots work and word-of-mouth, our second speed dating event went off without a hitch.

But the goal was much more than just attendance. We were creating an event that would help our client rise above the clutter in an increasingly competitive landscape. Something they could own that would have both consumers and the professional referral community talking. And a little media attention wouldn’t hurt.

Since our first event, the client has gotten numerous kudos from industry professionals for trying something different. And by the performance of our second event, it looks like we are indeed onto something. The St. Petersburg Times showed up and reported with a cover page Valentine’s day story and the phone has been ringing off the hook since.

With any luck, we’ll need a few more tables for our next event.