Client News: It’s Raining Men?

While we knew it would be a challenge to get seniors to the table for such an unfamiliar activity, the idea was to create buzz in a growingly competitive landscape for assisted living communities.

Our goal is to be recognized by seniors and their family members while also engaging the professional community that is so critical to referrals. Firstly, the speed dating idea allowed us to get beyond the bulleted list of amenities most assisted living communities rely on in their advertising to be recognized as a cutting edge facility where there is always something fun to do. Secondly, as we had hoped, the media seemed to agree.

Since this clip looped all day Sunday on Bay News 9, we’ve received a significant response from consumers and professionals. Not only that, but the Heron House brand was mentioned in the clip three times in addition to a visual of the community.

Taking the risk paid off and with an increased grass roots effort, we’ll have critical mass for an event that may have the Bay area talking.