Rearden Killion

New Work: Before & After: Making the Pitch

Before:


After:


As a former CIA operative answering directly to director George Tennant, Al Brown was looking to use his talents in helping companies protect their assets in situations of natural and/or man made disasters. This encompasses both physical assets, such as real estate prone to hurricanes and robbery and/or systems that include customer data or where continual uptime is critical to revenue streams.

Based on his findings, Mr. Brown is able to create near foolproof parameter and systems security in addition to helping companies find alternatives in keeping operations going should a natural disaster occur. The result for this service can often include a significant reduction in profit loss as well as insurance and litigation costs.

As such, our job was to create a brand that speaks to the benefit of reduced costs and risk to the desired audience in terms they understand. Mr. Brown came to us with an established logo that needed an upgrade. Our result was a name change and logo that included a shield type representation and the tagline “securing assets, minimizing risks.”

To get the point across, we created copy that reads easily and would allow us to develop an easy access website where every detail was above the fold (http://www.brownsecrity.biz).



Our final round was to help him create a sales strategy that included no risk pitch to potential clients. This included an free consultation analysis that showed companies how much they could save on insurance and litigation costs should they employ his services as well as how to go about reaching these targets through specific networking groups and speaking opportunities.