Rearden Killion

Mission Accomplished:

Yes, the client is very cool, but trying to get coverage in the US for an event happening on the other side of the world is a tall order. While all the Star Wars hype was dying down in the US, opening date in Asia was July 7th. Weeks before, the Asian distributors created an original movie trailer (not seen in theaters) for this system which turns static images into a 15 second motion picture outside of a subway window. Glad to say we came though with a news item and photo that ran in both the New York and Los Angeles editions of Variety-- which is exactly what the client wanted as indicated by this message from the ceo:

"Brian,
Good job! This is the exact type of press we are looking for. This is perfect for our company's initiatives."





'Sith' tunnels promo on subway walls
World Brief
By PATRICK FRATER

The July 9 Japanese release of "Star Wars: Episode III -- Revenge of the Sith" is being boosted by a novel form of promotion.

A specially cut, 15-second trailer will screen on the tunnel walls of Tokyo's Ginza subway line from Monday to July 14.

The technology, based on the 19th century Zoetrope, is provided by New York-based Submedia and is normally restricted to static images.

Twentieth Century Fox Intl.'s Japan release of "Revenge" is the first to use Submedia for a movie trailer.